10 Attributes Of A Great Logo Design

Logoshop is home to an incredible creative community.

They’ve created logo designs for businesses in almost every country and the majority of the world’s languages.

This is what we’ve learned over the years working with our designer community about creating great-looking custom logo designs:

Contents

1 1. A Great Logo Design Needs to be Balanced and Strong
2 2. A Good Logo Design Should Be Simple and Outstanding
3 3. A Great Logo Design Should Be Memorable
4 4. A Great Logo Should Be Flexible
5 5. A Great Logo Should Have the Right Choice of Color
6 6. A Great Logo Should Be Timeless
7 7. A Great Logo Should Standout
8 8. A Great Logo Should Use Typography Well
9 9. A Great Logo Should Be Supported Through Other Branding
10 10. A Great Logo Should Be Vectorized

1. A Great Logo Design Needs to be Balanced and Strong

A logotype may refer to any combination of text and graphics, or simply one of them.

It should be a true representation of your business, including its essence and character. You want your logo to represent your company, so keep your target market and services in mind.

The basis of your brand identification will be the logo design of your business. Give preference to logo designs with a powerful, well-balanced appearance.

2. A Good Logo Design Should Be Simple and Outstanding

Simplicity is important.

A sophisticated logo design will be tough to print and reproduce, and it may not fully engage your target audience.

A logo’s cost is not proportional to its sophistication. On the contrary, some of the simplest logos may cost more to create since simplistic design is difficult to implement successfully.

Consider some of the most successful and/or famous brands. Most likely, you’ve considered corporations such as Mercedes, Microsoft, Nike, Amazon, and Apple.

What have they all got in common? They all have simple, easily identifiable logos when printed on their own or in full black and white.

3. A Great Logo Design Should Be Memorable

A logo does not necessarily have to express what your company does. Have you ever seen a car manufacturer’s logo design that featured an automobile? What about a shoe manufacturer? Putting a picture of a shoe on a shoe would be awkward.

When designing your logo, consider icons that might represent your brand without utilizing the company name. This allows you to utilize the icon as a standalone graphic (for example, in packaging design).

To maintain and identify with a mark (your emblem), a mental engagement game must be performed. If an emblem is too clear or simple to ‘ read,’ the viewer often loses a sense of discovery or psychological equity with it. However, keep in mind that excessive abstraction might be problematic because your message may be missed.

This is very vital when starting a business. You don’t yet have any customers, and they’re unfamiliar with your brand. Your company’s logo design is generally the first thing people see, so make it memorable!

4. A Great Logo Should Be Flexible

A logo ought to be noticeable and distinct from a distance of 100 meters for a large billboard or from 20 millimeters for a little business card. Additionally, it must function well in a variety of size configurations, such as those found on brochures, stationery, t-shirts, and other marketing materials that include embossing, stamping, and embroidery.

A properly designed logo design will look nice in a variety of hues as well as just one or two (yes, black is a color). A properly designed logo will look nice against both dark and light backgrounds, as well as backgrounds with several colors.

5. A Great Logo Should Have the Right Choice of Color

Think about the message that color conveys to your target audience when choosing a logo color. Is the intended core message, attitude, or mood that you are trying to convey through the logo design strengthened and reinforced by the colors, or are they detracting or neutralizing?

For instance, blue frequently conveys freshness, trustworthiness, and loyalty. Blue is a popular hue in finance and banking.

Additionally, take into account hues that complement white and dark backgrounds. Select a logo design that is workable and equally powerful in black and white since logos are frequently printed in this color.

Gradients look good on computers but keep in mind that the logo might be used in the future on things like business cards, letterheads, and merchandise.

Will it be simple to print and reproduce the logo design in many media formats?

A logo that is intended to be printed in multiple ways cannot be as vivid and rasterized as one created for a website, band, or one-off endeavor.

Reconsider using more than three colors in your logo; doing so will raise the cost of production during printing and can make it more challenging to replicate the design on business cards. Even though these expenses have significantly dropped, this is still prudent advice.

6. A Great Logo Should Be Timeless

While trends are useful, innovation is superior. (In addition, fads are frequently fatal). A logo needs to stand for a very long time. It will develop and grow with time, but the longer its core principles remain the same, the greater your long-term brand recognition. Coca-Cola, Dior, and Rolex are a few.

A well-designed logo exudes timeless quality. A logo that seems stuck in the past is more likely to seem obsolete or require significant reworking really fast.

The best logos are those that don’t alter much and always have a lively, new sense. (Apple, IBM, Nike).

7. A Great Logo Should Standout

Will it be noticeable amidst the muddle and crowd?

Is the brand differentiating itself from the competition in a distinctive way, or is it bland, default, or predictable, making it unmemorable and eventually invisible to the target audience? Select the most distinctive logo design from among millions upon millions of fonts, billions of color combinations, and an endless stream of design concepts.

Aim to steer clear of popular logo cliches like “swoops,” “wooshes,” and “pinwheels”; you can see that these designs are among the most widely utilized in the logo industry.

Refrain from using clip art unless the designer has made major modifications. When you start seeing elements of your logo—as well as similar elements on numerous other people’s brands—it can be really unsettling. That’s the easiest way to come out as cheap and mediocre.

8. A Great Logo Should Use Typography Well

Sans serif fonts are typically cleaner-looking and give off a sense of stability or playfulness, depending on the application. Typefaces with serifs, on the other hand, express a sense of dignity and strength.

Is the typeface compatible with what you already have? Can small print be read with it? Is the word/letter spacing properly set? (The more pronounced the errors are, the more apparent they will be.)

9. A Great Logo Should Be Supported Through Other Branding

Avoid comparing the logo design you select with those of internationally recognized brands. These brands are well-known due to the individuals or ideas that created the logo rather than the logo design itself. Thus, never forget how crucial the branding is that underlies the logo.

10. A Great Logo Should Be Vectorized

Request vector-based visuals at all times. It’s common to be tempted to request fancy brand graphics. A JPG or PSD won’t do, though, unless you intend to never use your logo anywhere other than an online or on-screen application.

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