Next, the ideas that work are developed digitally. The alternatives must now be moved to Adobe Illustrator, Photoshop, and lastly a PDF file for the presentation.
Digital mock-ups are used to display designs in context, i.e., in scenarios where the design will be utilized for a brochure, billboard, Facebook advertisement, etc. when the project is finished.
The client then has the task of evaluating the designs and composing comments depending on how the concepts meet the brief.