logo design

7 Features of a Great Logo Design

In a million words, how would you describe the excellence of your company? Similarly, your logo design does just that every single day. The crucial query then becomes: With your logo, what message do you wish to convey?

In a split second, a logo design conveys your mission, values, and personality. The way your audience perceives your brand is influenced by colors, shapes, typography, and other design elements. When you do it correctly, clients feel connected with you right away.


How then do you do it correctly? We’re here to examine seven attributes that all outstanding logos share.

A successful logo possesses the following attributes…

1. The right business cues
2. The right shape
3. The right typography
4. The right colors
5. The right trends
6. The right sizes
7. The right tone
1. The right business cues

Understanding that logos convey essential information about your brand is crucial when creating a logo design. In a matter of seconds, they achieve the same results as lengthy press releases, product descriptions, and about pages.
Relevant design cues can help quickly communicate information and can range from subtle but easy to miss to direct and to-the-point.

You can incorporate more subtle cues, such as “wave” signals that only your target audience will recognize. For instance, even if most people are too far away to read the words “internet,” they will still be able to recognize the symbol used in the internet company logo design.


Likewise, you can tell we care is a healthcare facility even though it’s not explicitly mentioned in the logo. The two coiled tubes imagery makes it clear that the institution involved is a healthcare institution.

You can always include a clear tagline to indicate what you do if you would rather take a slightly more abstract approach to designing your logo. It’s totally acceptable to have your cake and eat it too when it comes to logo design.

2. The right shape

Communicating visually is the foundation of graphic design. The skill of designing a logo involves deciding which images best convey your intended message and knowing what to say. Certain pictures and even the logo’s shape itself can evoke different emotions and feelings.

Apart from the scientific basis of graphic design, the most important things to understand is that every shape stands for a distinct quality. Align the shape of your logo with the attributes you wish to convey about your company.

Two semi-circles: Unity, equality, inviting
Center positioned shaped: playful, completeness, relationship

Triangles: Leadership, authority, dominance
Sharp angles and spikes: Aggression, edgy, gritty, offbeat

Naturally, if you want to express something more distinctive, feel free to make your own original abstract shapes. Even better, you can customize a shape by changing up its parts.

For instance, a square with rounded edges appears slightly friendlier than one with pointed corners, but it still communicates security. Consider the Apple logo design. Although it is an abstract shape, it has many of the characteristics of a “circle,” such as coziness and warmth, due to its rounded corners and curves.

3. The right typography

The tone and feel of your logo can be affected by all visual. That goes double for typography as it does for the images in a logo. Not only can the appearance of your text influence readers’ opinions about your brand, but also its content.

Typography includes every visual possibility you choose for your writing, such as the font and text size, as well as details like weight, format, texture, boldness, serifs, and how you extend the bottom of a L to emphasize a word.

Despite sharing many of the same rules as colors and shapes, fonts are less precise. As in the elegance logo, for instance, sharp angles still imply aggression and edginess.

While choosing fonts, it’s best to go with your instincts, but to get you started, consider the following general guidelines:

⦁ Serifs work well for brands that are more formal or businesslike, while sans serifs are more relaxed and informal.
⦁ Script fonts, with their abundance of curves, are the preferred choice for sophisticated and whimsical brands alike.
⦁ Make a word larger than the others to give it more meaning. Use this to highlight specific features of your business or even to make accent puns.
⦁ Use distinct fonts for different types of text; use an extravagant, attractive font for your name and a readable, clear font for secondary text, such as slogans.
⦁ Using handwritten fonts makes you appear kinder but less professional.

Don’t forget to keep the big picture in mind when selecting fonts. Readability and legibility are the two main goals of typography. Regardless of how fancy your font is, it is useless if it is not readable by others.

4. The right colors

Similar to shapes, every color has a specific emotional meaning in logo design. Because these interpretations are grounded in real-world experiences, they are frequently rather universal. Blood red conjures up images of urgency and alertness. Brown conjures up images of the land and trees because it is a wooded color. Furthermore, it’s very likely that people everywhere identify yellow with the coziness of sunshine.

Additionally, colors have cultural connotations. For instance, purple is frequently associated with evil in Japan, while green is the color of money in the US.

Color is one of the most crucial aspects of logo design because of these instinctive responses. Even when combined with typography or shape, color can effectively convey your brand’s personality on its own.

A consistent color scheme is essential for great branding, so the colors in your logo should match those on your website, in your store, on staff uniforms, and more.

For logo design services, check out our portfolio and engage us in WhatsApp or phone call. Or, send us an email and we will try to respond as fast as possible. If our logo design expertise fit your brand feel free to contact us right away. We’ll suggest the most suitable color for your brand and also guide you on other branding areas.

5. The right trends

One way to convey that your company’s image is up to date and relevant is by incorporating the newest logo design trends into your logo. As trends fluctuate annually and depend on recurrent use and popularity to be effective, intelligent designers keep updated of what’s in and out of style.

For instance, this logo is in line with a trend that mixes warm hues with cozier, compositions based on shapes to produce a style that is both contemporary and unique.

This logo for Elite Boys, a school logo design, uses a trend of cold colors like navy blue and green which are best suited for older students. If it was a primary school or pre-schools, bright colors like orange, yellow and red would be the best. It is because young students get excited by these bright hues.

6. The right sizes

Not one size, but multiple sizes. Marketers and advertisers have come to realize in recent years that having multiple versions of your logo design—also referred to as a responsive logo—is the best course of action. In this manner, you can adjust the size of your logo to fit any location it appears, be it a large highway billboard or a tiny in-app advertisement.
It is not necessary to have multiple logos; instead, you should use varying sizes for the same logo design. Begin by creating a simple, instantly recognizable logo with just a few key components. After that, increase in size with each new iteration. Make things larger, include more words or components, and employ finer details.
Although we advise making four distinct sizes, make sure each one has a unified style. We cannot emphasize this enough. One of the biggest advantages a logo can have for your company is undermined if it isn’t identifiable in all of its forms.

7. The right tone

Law firms don’t use mascots as logos, but cereal does. There’s a reason for that. When it comes to accused felons, a cartoon tiger’s endorsement doesn’t go very far.
Define your target market and create a strong brand strategy before optimizing your logo design. To whom are you attempting to appeal? Which brands do they associate with? You can select the ideal logo attributes with the aid of the answers to these questions.

Take a look at the logo for Logo Shop, a logo design agency. Due to the nature of their industry, Logo Shop targets mostly people seeking for branding services and who might shop or commission a logo design, therefore integration a shopping cart tend to show them that they can buy the logo that attracted them.

Make Your Logo Design Memorable

What’s the deal? We could have easily created a list based on the most crucial logo attribute of all: memorability. Together, the aforementioned seven elements result in more memorable logos, which in turn produce more memorable brands. And you’ll be happy when someone thinks of you when they’re choosing what to buy or with whom to do business.

Don’t worry if it all seems too complicated and overwhelming. If you’d rather not take on the complex realm of graphic design yourself, you can always rely on our design team to make your logo. Our experts already understand how a logo’s features can enhance the narrative of your brand; all you need to do is tell our design team what kind of brand you want to be, and they’ll take care of the rest.

Copyright © 2024 All Rights Reserved.

Open chat
Scan the code
Can we help you?