Many roofing companies use orange and blue branding colors to represent both energy and stability. Depending on your logo design, some colors will make more sense than others. For example, if you choose a hammer and shingles, use brighter colors to make them stand out. If you've chosen a more complex design, consider using black and white to ensure that clients can see the logo clearly. As a roofer, you want one or two solid colors to represent stability in your brand.